Bkritish sprinter Linford Christie lifts his sunglasses to reveal a pair of Puma contact lenses during a news conference in Atlanta this morning (Thursday). Photo by John Giles/PA Stock Photo - Alamy
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Linford Christie's rebellious Puma marketing stunt at 1996 Olympics, (which were sponsored by Reebok) Reebok held exclusive rights for marketing which triggered a private press conference where he revealed custom Puma logo
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Andrew Bloch on Twitter: "25 years ago, and still one of the most memorable PR stunts I've worked on... Linford Christie wears Puma contact lenses at the 1996 Olympic Games in Atlanta. (
Outlander Magazine on Twitter: "Linford Christie wearing Puma Contact Lenses at the 1996 Olympics!🖤 https://t.co/4xFIAPUPVp" / Twitter
Nice Kicks on Twitter: "Linford Christie wearing PUMA contact lenses in the ATL '96 Olympics 👀 https://t.co/BcTCRoFkGd" / Twitter
Linford Christie's rebellious Puma marketing stunt at 1996 Olympics, (which were sponsored by Reebok) Reebok held exclusive rights for marketing which triggered a private press conference where he revealed custom Puma logo